The testing of business model hypotheses makes a decisive contribution to reducing the risk in business model development at an early stage.
But how reliable are these tests and what level of reliability should I accept in the different phases of business model development?
Our Business Attack Evidence Scale can help to assess the validity of a test at an early stage and contribute to systematic risk reduction. Stay self-critical!
Why are some companies better able to deal with the current Corona pandemic than others? Whether a global corporation or
We too have not yet found the holy grail of business model development. Nevertheless, we are happy to share our
The VUCA world also puts existing business models under pressure! But how can an existing business model be innovated? In
Business models of mobility platforms are increasingly developing from a pure distributor model to holistic integrative platforms. Both the non-discriminatory
Why are we so passionate about business models? Because it is often only the right combination of new technological possibilities
Empirical studies on the effectiveness and design of business models are rare and are usually only carried out in the
When looking at business models, it is always important to take a critical look at your own business model and
Disruption has become normal according to the everyday marketing messages. Every new product or technology is supposed to be “the
